Lincoln University is New Zealand’s specialist land-based university. For more than 135 years, Lincoln has focused on improving New Zealand’s land-based knowledge, wealth and productivity. However, by 2014 their existing website had become outdated and in need of replacement. Lincoln’s primary objective for their new site was to attract new students, and to get them to apply online. To help them reach this goal, we knew that their site would have to be attractive to a university age audience, cater to multiple screen and device sizes, and provide the University with more opportunities to present and refresh their promotional content.
Lincoln’s website caters to dozens of different user types. From researchers to alumni to school leavers to parents, each group’s needs were carefully considered during our design process. The end result is a site built with clear pathways and easy to understand navigation that makes it simple to research what the University has to offer.
Over 80% of New Zealand teens use a smartphone to connect to the web. So of course the new Lincoln University website is modern and mobile responsive. With a design that readily adapts to a huge range of devices and form factors, the University is now perfectly equipped to go after their core target audience.
The Degrees and Programmes section is one of the most heavily trafficked parts of the site. The card-based layout makes it easy to zero in on the University’s specialist teaching and research areas. The design also helps potential students to think about study options that they may not have considered previously.
Lincoln employs hundreds of teaching and support staff. Finding the person that you’re looking for can be a challenge, especially if you’re new to the University. The staff profile page puts people front and centre, making it easy to put a name to the face of that lecturer you forgot.
The footer is an often overlooked piece of website real estate. It is a great location to add value to your visitors. For Lincoln, we used this space to present secondary site navigation, contact information, recent blog articles and a Google Map of the Lincoln campus.